Serge Petrichenko

Head of Market Research and CX | realestate.com.au

Serge Petrichenko spoke at Ready24 – stay tuned for our Ready25 Line Up, dropping in the coming months.

Serge leads the Market Research & Insights team at REA Group.

He is a customer advocate with more than 15 years’ experience uncovering insights across financial services, property and technology sectors.

Passionate about connecting businesses with their customers and translating consumer needs and preferences, Serge uses these insights to shape new products, marketing strategy and better customer experiences.

Drawing from his diverse background in research, econometrics and CX design, Serge is focused on identifying emerging consumer trends that have the power to transform the way the world experiences property.

At Ready24, Serge joined REA Group’s Senior Market Research Manager, Kirstin Hodgson, to unpack an in-depth study of Sellers in Australia.