Power Up
Bethan Hockey
Senior Research Director at NewsCorp Australia’s Growth Distillery
Bethan Hockey is a cultural and consumer insights specialist and Senior Research Director at The Growth Distillery.
She delivers strategic insights that guide editorial decisions and help brands grow through The Growth Distillery, NewsCorp’s dedicated marketing thought leadership platform.
Previously, Bethan spent eight years at Kantar, where she led cultural strategy and human insight projects for major local and global brands. As Sustainable Transformation Practice Lead, she advised on innovation, communications and purpose-led strategy.
With a background in journalism and video production, Bethan brings a strong storytelling approach to her insight work, turning complex behaviour into clear, actionable strategy.