Power Up
Serge Petrichenko
Connecting businesses with their customers & translating consumer needs
Serge Petrichenko leads the Market Research & Insights team at REA Group.
He is a customer advocate with more than 15 years’ experience in uncovering insights across the financial services, property and technology sectors.
Serge is passionate about connecting businesses with their customers, translating consumer needs and preferences to shape new products, marketing strategy and better customer experiences.
Drawing from his diverse background in research, econometrics and CX design, Serge is focused on identifying emerging consumer trends that have the power to transform the way the world experiences property.