Luxury Reimagined: How Shifting Desires Are Redefining What Sells
The face of luxury is changing, and with it, the way Australians invest in premium property.
Join Bethan Hockey, Senior Research Director at News Corp Australia’s Growth Distillery, as she unpacks the latest findings from the Future of Luxury report.
Discover who tomorrow’s high-value buyers and sellers will be, what motivates them, and how the luxury market is being reshaped by their shifting values, new wealth, and changing lifestyle priorities.
From young earners entering the market early to established Australians returning to luxury as expenses ease, this session will help you better understand the emotional drivers, what resonates with them, and how to reach them.
Key takeaways
How to connect with new buyers across culture, emotion and value
How to effectively identify and target emerging wealth in luxury real estate
Why emotional ROI matters just as much as financial ROI for modern prestige buyers
Who should attend
Sales agents
Developers and project marketers
Anyone ready to futureproof their luxury pitch