Home Truths: What Buyers & Sellers Are Really Thinking
You’ve heard the usual assumptions:
“Location trumps everything.”
“First home buyers are young and overwhelmed.”
“Sellers only want the highest price.”
But what’s really driving today’s buyers and sellers?
Get an exclusive sneak peek into realestate.com.au’s 2025 Property Seeker Report – Australia’s latest and most in-depth study of property seekers and sellers.
Ahead of launching in September, this session will reveal early findings and fresh perspectives from over 15,000 Australians – uncovering what they’re thinking, feeling and doing right now.
From shifting priorities to surprising truths, REA Group’s Market Research & Insights Manager Fiona Wong will explore what’s changed, what hasn’t, and how you can use these insights to better connect with your customers and drive results.
Key takeaways
How buyer and seller mindsets are evolving in 2025
Which long-held assumptions still hold true, and which ones need a rethink
What sellers expect from agents, and how to stay front of mind, long before they’re ready to list
What these insights mean for how you list, sell, and win
Who should attend
Agents who want to sharpen their pitch and connect more deeply with customers
Marketers and Developers who want insight-led strategies that cut through
Anyone who wants to ditch the guesswork and stay ahead of market trends