Fiona Wong

Fiona is on a mission to help businesses stop guessing and start seeing the world through their customers’ eyes.

With over 15 years’ experience and a background in Psychology, she’s led insight-driven transformation across Australia and Asia, decoding human behaviour in sectors from tech and finance to utilities, luxury retail, and property.

At REA Group, Fiona partners with agents and developers to get to the heart of what property seekers really want — and why it matters. Her work doesn’t just inform strategy — it fuels innovation, challenges assumptions, and inspires teams to think differently.

Because at the end of the day, she believes one thing makes all the difference: the best decisions start with the customer.